The Forecasting Method That Involves Any Procedure That Asks Individual

question 9

Multiple Choice

The forecasting method that involves any procedure that asks individual accounts about their purchasing plans for a future period and translates these responses into account forecasts is the

• A) top-down approach.
• B) naive method.
• C) Delphi method.
• D) survey of buyer intentions.
• E) account forecasting method.

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Definitions:

Robert Sternberg

An American psychologist known for his theory on love and intelligence, among his many contributions to psychology.

Longitudinal Studies

Research studies that follow subjects over a long period of time to observe changes or developments in specific variables.

Intelligence

A complex trait that encompasses the ability to learn, understand, reason, make decisions, and adapt to new situations.

Fluid Intelligence

Those types of basic intelligence that make learning of all sorts quick and thorough. Abilities such as short-term memory, abstract thought, and speed of thinking are all usually considered part of fluid intelligence.