Unexamined Values Held by an Evaluator Might Distort the Results

question 27

Multiple Choice

Unexamined values held by an evaluator might distort the results of an evaluation because

• A) the choice of variables to measure may reflect these values.
• B) the sponsors of the program might recognize these assumed values.
• C) evaluators usually adopt the values of less powerful groups in society.
• D) statistical methods do not incorporate values.

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Definitions:

Marketing Ethics

The principles and standards that guide the behavior and decision-making processes of marketing professionals to promote honesty, fairness, and responsibility.

Government Regulators

Authorities or agencies that enforce laws, guidelines, and standards across various sectors to protect public interest.

Codes Of Conduct

Formalized rules and guidelines that describe ethical standards and expected behaviors for organizations or professions.

Ethical And Socially Responsible

Adhering to moral principles and considering the impact on society and the environment in decision-making processes.