The Ways in Which Evaluators Expand on the Pretest/posttest Design

question 20

Multiple Choice

The ways in which evaluators expand on the pretest/posttest design in order to control for threats to internal validity include the following EXCEPT for

• A) increasing the size of the sample to reduce Type I and Type II errors.
• B) observing the participants at additional times before and after the intervention.
• C) observing additional people who have not received the program.
• D) using a variety of variables, some expected to be affected by the program, some not.

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Definitions:

Ancillary Services

Additional services or benefits provided beyond the primary product or service, often enhancing customer experience or value.

Promotional Mix

The combination of communication tools an organization uses to convey a clear, consistent, and compelling message about its brand and products.

Buyer Confidence

The degree of optimism that consumers feel about the overall state of the economy and their personal financial situation.

Product Life Cycle

The progression of a product through stages from introduction to growth, maturity, and decline, impacting marketing and production strategies.