A Written Evaluation Report Includes

question 29

Multiple Choice

A written evaluation report includes

• A) an abstract much like those used with research reports.
• B) elaborate footnotes detailing the precise statistical tests used.
• C) detailed statistical results in the body of the report so that readers can evaluate the analysis.
• D) a summary that provides readers with an overview of the evaluation and recommendations.

---

Definitions:

Integrated Marketing Communications

A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.

Direct Marketing

A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.

Relationship Selling

A sales approach focused on building long-term relationships with customers, rather than just making immediate sales.

Television Advertising

A form of marketing communication that uses the medium of television to promote products, services, or ideas to a wide audience.