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Victor of Aveyron Was a Feral Child Who Wandered Out

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Victor of Aveyron was a feral child who wandered out of the woods in 1800 when he was approximately 12. Victor was incapable of talking and never fully adjusted to life with other humans. This case shows the importance of:


Definitions:

Geodemographic Segmentation

A method of market segmentation that combines demographics with geographic location to identify market segments with similar characteristics and behaviors.

Psychographic Segmentation

A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.

Geographic Segmentation

The division of a market into different geographical units such as countries, states, regions, cities, or neighborhoods, to tailor marketing efforts to local preferences and conditions.

Lifestyle

The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

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