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Unlike expressions given, expressions given off cannot be manipulated.
Social Listening
The process of monitoring social media channels for mentions of your brand, competitors, product, and more.
Coverage Error
A statistical error that occurs when some members of the intended population are not represented in the sampling frame.
Sampling Frame
The list or database from which a sample is drawn in research, representing the population of interest.
Sampling Error
The discrepancy between the statistical characteristics of a population and those of a sample drawn from it, which occurs purely by chance.
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