All but One of These Familiar Names Became a Generic

question 16

Multiple Choice

All but one of these familiar names became a generic item for lack of a defense against infringement. Which product below is still a trademark brand in the U.S.?

• A) Aspirin
• B) Band-Aid
• C) Escalator
• D) Kerosene
• E) Trampoline.

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Definitions:

Psychology

The scientific study of the human mind and its functions, particularly those affecting behavior in a given context.

Observable Behavior

Actions or reactions of an individual that can be directly seen and measured.

American Psychologists

Professionals based in the United States specializing in the study of cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and their environments.

John B. Watson

An American psychologist who is considered one of the founders of behaviorism, emphasizing the importance of observable behaviors over internal states.