TV Stations Trying to Secure a Spot on the Local

question 18

Multiple Choice

TV stations trying to secure a spot on the local cable system can rely on what legal option below?

• A) Syndicated exclusivity
• B) Rating dilution
• C) Must-carry
• D) Syndex
• E) Copyright

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Definitions:

Marginal Revenue

The additional revenue that a firm gains when it sells one more unit of a product.

Monopolist's Profits

The excess earnings a monopolist achieves by setting the price above marginal cost due to lack of competition.

Market Power

The ability of a company or sector to control or influence the market price of its products or services.

Elasticity of Demand

indicates how responsive the quantity demanded of a good is to a change in its price; a restated measure of price sensitivity.