When Audience Members Manipulate Commercially Produced Media Products, Often to Tell

question 113

Multiple Choice

When audience members manipulate commercially produced media products, often to tell stories or express ideas very different from the original, they are doing what Henry Jenkins called:

• A) textual poaching.
• B) encoding.
• C) gratification consumption.
• D) hypodermic media consumption.
• E) reinforcement.

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Definitions:

Rights Offering

A method by which a company raises capital by giving its existing shareholders the right to purchase additional shares at a discounted price before the stock is offered to the public.

Subscription Price

The price at which existing shareholders or subscribers can purchase new shares of a company during a rights offering before it is offered to the public.

Market Price

The present market rate for trading an asset or service.

Subscription Price

The fixed price at which existing shareholders can purchase additional shares of stock before it is offered to the public.