Describe and Explain the Key Differences Between the Three Major

question 65

Essay

Describe and explain the key differences between the three major theories that explain how mass media are consumed by mass audiences (the magic bullet or hypodermic needle model, the uses and gratifications model, and the encoding/decoding model).

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Definitions:

Truman Doctrine

A United States policy, announced by President Truman in 1947, to provide military and economic assistance to countries threatened by communism.

Containment Doctrine

A foreign policy strategy aimed at preventing the expansion of a hostile power or ideology, particularly associated with the United States' approach to the Soviet Union during the Cold War.

Cold War

A period of geopolitical tension between the Soviet Union and the United States and their respective allies from the end of World War II in 1945 until the dissolution of the Soviet Union in 1991, characterized by threats, propaganda, and other measures short of open warfare.