If Scholars Assume That Audiences Are Active Rather Than Passive

question 114

Multiple Choice

If scholars assume that audiences are active rather than passive, what does this imply about the meaning of media "texts"?

• A) Media producers manipulate audiences in order to sell goods.
• B) Media content is "shot" into audience members, who respond instantaneously to its stimulus.
• C) Every media consumer experiences meanings in the same way.
• D) The meaning of any particular media text isn't very important.
• E) Consumers can alter and even invert meanings to suit their own purposes.

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Definitions:

Psychological Contract Bias

The tendency for misunderstandings or misinterpretations to occur regarding the unwritten and unspoken expectations between employees and employers.

Hypocrisy Attribution Dynamic

A psychological pattern where individuals judge others as hypocritical without recognizing similar behaviors within themselves.

Factitious Disorder

A mental disorder in which a person acts as if they have a physical or mental illness when they are not really sick.

Dementia

A category of brain diseases that cause a long term and often gradual decrease in the ability to think and remember, affecting daily functioning.