The Assumption That Media Consumers Automatically Accept Whatever Meaning Is

question 92

Multiple Choice

The assumption that media consumers automatically accept whatever meaning is in the "texts" they consume is called:

• A) the active audience model.
• B) the encoding/decoding model.
• C) textual poaching.
• D) the magic bullet theory.
• E) uses and gratification theory.

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Definitions:

Normal View

The default viewing mode in word processors that shows the document in a simple layout for ease of editing.

Slide Pane

A section within presentation software that displays a thumbnail list of slides or the current slide being edited.

Notes Pane

A section in presentation or documentation software where additional details, commentary, or instructions can be added without cluttering the main content area.

Clip Art

A collection of images or illustrations that can be imported into a document or another program.