Theodor Adorno and Max Horkheimer Believed That "The Triumph of Advertising

question 31

Multiple Choice

Theodor Adorno and Max Horkheimer believed that "the triumph of advertising . . . is that consumers feel compelled to buy and use its products even though they see through them." If this is all you know about Adorno and Horkheimer, you might conclude that they:

• A) are functionalists.
• B) accept that reinforcement theory explains the way advertising works.
• C) accept that audiences are nonexistent.
• D) believe in the hypodermic needle theory.
• E) rely on the uses and gratification paradigm to understand media.

---

Definitions:

Soybeans

A type of legume native to East Asia, widely grown for its edible bean, which has numerous uses including oil, animal feed, and as a food item.

P × q

The formula representing total revenue, where P is the price per unit and q is the quantity of units sold.

Homogeneous

Characteristics of products or services that are identical in quality and features, making them indistinguishable from one another in the eyes of consumers.

Fast-Food Industry

The fast-food industry comprises businesses that serve quick service food items over the counter or via drive-thrus, often emphasizing speed, convenience, and affordability.