What Does the Uses and Gratifications Paradigm of Media Consumption

question 43

Multiple Choice

What does the uses and gratifications paradigm of media consumption assume about audiences?

• A) They uncritically accept the messages encoded in media.
• B) They are passive viewers.
• C) They take a media product and manipulate it to tell their own story.
• D) They tend to avoid exposure to the media whenever possible.
• E) They are actively engaged.

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Definitions:

Capacity Building Activities

Initiatives designed to strengthen the skills, competencies, and abilities of nonprofits and their staff, enhancing their ability to fulfill their missions.

Nonprofit Organizations

Organizations that operate for the collective, public, or social benefit, rather than focusing on generating profits for owners or investors.

PEST Analysis

A strategic business tool used to evaluate the external macro-environmental factors - Political, Economic, Social, and Technological - that could impact an organization.

Nonprofit Organization

An organization that operates for the public or social benefit, rather than for the profit of private owners or shareholders, and uses surplus revenues to achieve its goals.