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How Does Mauborgne (2009) Describe the External Analysis of the Firm

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How does Mauborgne (2009) describe the external analysis of the firm?


Definitions:

Friedman Test

A test that doesn't rely on parameter-specific data, used to identify treatment variances across several trials.

One-tail

A type of hypothesis test that determines the significance of one end, or tail, of the data distribution.

Two-tail

Pertains to hypothesis tests that consider extreme outcomes in both tails of the distribution, allowing for tests of deviation in two opposite directions.

7-point Scale

A survey response scale that offers seven possible answers, often used to measure opinion or intensity.

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