Which of the Following Statements Best Describes Explanatory Research

question 10

Multiple Choice

Which of the following statements best describes explanatory research?

• A) Describes a particular phenomenon, focusing upon the issue of what is happening, or how much of it has happened, rather than why it is happening.
• B) This type of research is involved in explaining why something happens, and assessing causal relationships between variables.
• C) Forecasts future phenomena, based on the interpretations suggested by explanatory research.
• D) All of the above

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Definitions:

Product Features

Specific characteristics or attributes of a product that are intended to enhance its desirability and distinguish it from competitors.

4 Ps

Represents the Marketing Mix: Product, Price, Promotion, and Place, used to market goods and services effectively.

Offering Value

The importance or benefit a product, service, or action provides to its users or beneficiaries.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized as product, price, place, and promotion.