Ferris' Study on Fan-Celebrity Encounters, Discussed in Chapter 3, Was

question 65

Multiple Choice

Ferris' study on fan-celebrity encounters, discussed in Chapter 3, was used to show that different groups often have different:

• A)core values
• B)economic means (levels of income and wealth)
• C)roles
• D)situational definitions
• E)social networks

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Definitions:

Tapestry Analysis

A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.

Upper-Income

Refers to individuals or households that earn more than the average income level, often associated with higher purchasing power and consumption patterns.

Suburban

Pertaining to residential areas on the outskirts of a city, typically characterized by lower population density than urban areas.

Loyalty Segmentation

Strategy of investing in loyalty initiatives to retain the firm’s most profitable customers.