Deindividuation Occurs in Group Settings as the Result Of

question 83

Multiple Choice

Deindividuation occurs in group settings as the result of:

• A)anger
• B)anonymity
• C)emergent norms
• D)fear
• E)pent up aggression

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Definitions:

Brand Communities

Shared interest groups formed around a brand, where members engage, share experiences, and exhibit loyalty.

Crisis of Conformity

A situation in which adherence to societal norms leads to negative consequences or a fundamental questioning of those norms.

Authenticity as Connection

Highlights the importance of genuine relationships and interactions between brands and consumers in creating a sense of trust and loyalty.

Brand Communities

Groups of customers who are united by their loyalty to a brand and who engage with each other in activities or discussions about the brand.