A Social Movement Organization Is Using Frame Amplification When It

question 43

Multiple Choice

A social movement organization is using frame amplification when it:

• A)allows different segments of the movement cultivate their own demands and the means for marketing them to potential supporters
• B)expands the demands made on behalf of movement supporters
• C)makes a value or belief that is presumed to be important to a pool of individuals not yet involved in the movement salient in an attempt to their support
• D)seeks to make a complex message more clear to potential supporters
• E)uses imagery as well as language to convey key movement goals to the population

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Definitions:

Empowerment

The process of giving individuals or groups the power and resources to make decisions, foster skills, and effect change.

Decision Procedure

A systematic process used to make choices or solve problems.

Empowering Leadership

A leadership style focused on delegating authority, empowering followers, and encouraging autonomous decision-making.

Empowerment Programs

Initiatives designed to give individuals greater control over their work and the decision-making process, often aimed at improving motivation, skills, and productivity.