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In order to win the presidency,a candidate must win
Subliminal Messages
Messages that are sent below the threshold of conscious perception, designed to influence behavior or thought without the individual being aware of it.
Persuade
The action of convincing someone to do or believe something through reasoning or the use of temptation.
Gate-Control Theory
The theory that the experience of pain depends in part on whether pain impulses get past a neurological “gate” in the spinal cord and thus reach the brain.
Critical Periods
Specific times during an organism's life span when it is more sensitive to environmental influences or stimulation than at other times.
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