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The theory that firms will be slow to change their products' prices in response to changes in demand because there are costs to changing prices is called
Zero Economic Profit
Occurs when a firm's total revenues are exactly equal to its total costs, including both explicit and implicit costs, indicating no abnormal profit above the normal rate of return.
Continue to Produce
The decision by a business to maintain production activities, often evaluated in the context of profitability and market demand.
MR = MC
The economic principle where marginal revenue equals marginal cost; it is optimal for firms pursuing profit maximization.
Long-Run Equilibrium
A state in which all factors of production and costs are variable, and firms make normal profits in a competitive market.
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