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Marketing Research Approach
A systematic method that companies use to identify, collect, analyze, and interpret data relevant to their marketing decisions.
Relevant Information
Data or facts that are pertinent and useful to the decision-making process or to understanding a situation or problem.
Analyzing Data
The method of analyzing, purifying, altering, and structuring data to unearth valuable insights, draw conclusions, and aid in making decisions.
Heavy-Use Market Segment
A demographic or customer group characterized by their high consumption or frequent use of a particular product or service.
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