Match the Items with the Correct Description Below

question 1

Multiple Choice

Match the items with the correct description below.

-Standards to develop specifications on an international level

• A)Food and Drug Administration
• B)American Dental Association
• C)International Standards Organization

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Definitions:

Market-Entry Strategy

A planned method of delivering goods and establishing a presence in a new market, often involving significant research and planning.

Target Market

A specific group of customers at which a company aims its products and services.

Positioning

The process of establishing and maintaining a certain perception of a product or brand in the minds of consumers, relative to competing brands.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.