A Person with Type a Behaviour

question 31

Multiple Choice

A person with Type A behaviour:

• A) is always on the job.
• B) will have a heart attack at an early age due to being work-driven.
• C) feels a sense of time pressure and is impatient and angry.
• D) wants success at any price.

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Definitions:

Ultimate Consumers

The end users who purchase products or services for personal use and not for manufacturing or resale purposes.

Odd-even Pricing

A pricing strategy that involves setting prices just below a round number, e.g., $99.99 instead of $100, to make a product seem less expensive.

Target Pricing

A pricing method in which a company sets a price based on what the customer is willing to pay and then designs the product to meet that price.

Ultimate Consumers

End-users of a product or service who purchase it for personal, family, or household use, rather than for business purposes.