Clickstream Data Is

question 52

Multiple Choice

Clickstream data is

• A) a record of customer's or visitor's behavior on a website.
• B) not used for market basket predictions.
• C) inconsistent.
• D) too summarized.
• E) the end result of data mining.

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Definitions:

Car Audio Store

A retail business specializing in the sale of audio systems and accessories for vehicles.

Expected Value

The predicted value of a variable, computed as the sum of all possible values each multiplied by the probability of its occurrence.

Payoffs

The outcomes or returns from a particular action or investment.

Prior Probabilities

The probabilities assigned to events or hypotheses before any new evidence is considered.