Which of the Following Techniques Uses a Hierarchical Arrangement of Criteria

question 28

Multiple Choice

Which of the following techniques uses a hierarchical arrangement of criteria to make predictions?

• A)market-basket analysis
• B)RFM technique
• C)Cooke method
• D)decision tree

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Definitions:

Hedonic Consumption

The aspect of consumer behavior that relates to the emotional and pleasure-seeking aspects of consumption.

Brand Loyalty

The tendency of consumers to continuously purchase products from the same brand due to satisfaction, preference, or emotional connection.

Behavioural Learnings

The process of acquiring new behaviors or modifying existing ones through various forms of learning, such as conditioning or observation.

High Involvement

A state of strong interest and engagement with a product or issue, leading to thorough processing of information and careful decision-making.