Which of the Following RFM Scores Refer to the Most

question 39

Multiple Choice

Which of the following RFM scores refer to the most valuable customer?

• A) 111
• B) 555
• C) 123
• D) 333

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Definitions:

Sunk Cost

A cost that has already been incurred and cannot be recovered, and thus should not impact future business decisions.

Gross Margin

The difference between sales revenue and the cost of goods sold, usually expressed as a percentage of sales revenue.

Net Operating Income

Income generated from regular business operations, excluding deductions for interest and taxes.

Manufacturing Overhead

All indirect costs associated with the manufacturing process, including costs related to factory equipment maintenance, factory management salaries, and utilities.