Database Marketing Is the Application of Business Intelligence Systems to the Planning

question 18

True/False

Database marketing is the application of business intelligence systems to the planning and execution of marketing programs.

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Definitions:

Sentiment Analysis

A computational method of identifying, extracting, and quantifying subjective information from text to determine the sentiment or emotional tone behind words.

Echo Effect

The phenomenon where information or ideas are amplified and reinforced in a closed system, often leading to a narrow view of a subject.

Viral Spread

The rapid sharing of content, such as a video, article, or post, across the internet, leading to widespread popularity.

Web Scraping

The automated extraction of data from websites, using software to access and collect information for various purposes.