Database Marketing Is the Application of Business Intelligence Systems to the Planning

question 18

True/False

Database marketing is the application of business intelligence systems to the planning and execution of marketing programs.

---

Definitions:

Frontal Lobes

The front part of the brain associated with complex cognitive functions including behavior, learning, personality, and voluntary movement.

Developed

The state or process of being brought into a more advanced or effective condition.

Planning Capability

The cognitive function that involves setting goals, developing strategies, and determining actions to achieve those goals.

Wechsler Adult Intelligence Scale

A standardized test designed to measure intelligence and cognitive ability in adults and older adolescents.