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What is database marketing?
Adrenaline
A hormone and neurotransmitter involved in the fight-or-flight response, increasing heart rate, muscle strength, blood pressure, and sugar metabolism.
Noradrenaline
A neurotransmitter and hormone involved in the body's response to stress, increasing heart rate and blood pressure, and part of the fight or flight response.
Psychological Hardiness
A personality trait characterized by resilience and the capability to endure stressful situations effectively.
Suzanne Kobasa
A psychologist known for her research on stress, specifically the concept of stress resilience and the "hardiness" personality trait.
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