SM Sponsors Do Not Require Training on Social Media Information

question 64

True/False

SM sponsors do not require training on social media information systems (SMIS)user procedures to contribute to their organization's SM site.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.

Individualized Marketing

Adjusting the marketing mix of a business to treat individual persons as separate target markets.

Secondary Sources

Information that has been collected, interpreted, or processed by others, typically used in academic and professional research.

Information Sources

Various means through which data and information can be obtained, including books, journals, online databases, and interviews.