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Trust
The firm belief in the reliability, truth, or ability of someone or something.
Confidence
The belief in one's own abilities or qualities, including the certainty of acting with competence.
Market segment
A subset of a market made up of consumers or organizations that have similar characteristics and needs, targeted with specific marketing strategies.
Print media
Traditional forms of mass communication that disseminate information through printed materials such as books, newspapers, and magazines.
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