________ Is a Way of Analyzing and Ranking Customers According

question 24

Multiple Choice

________ is a way of analyzing and ranking customers according to their purchasing patterns.

• A) Composite forecast
• B) RFM analysis
• C) Regression analysis
• D) Delphi technique

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Definitions:

Beta

A measure of a stock's volatility in relation to the overall market; a beta greater than 1 indicates the stock is more volatile than the market.

Diversified Portfolio

An investment strategy that spreads investments across various asset classes in order to reduce risk.

Company-specific

Refers to information, events, or characteristics that only affect a single company, not the industry as a whole or the market at large.

Unsystematic Events

Specific, unpredictable events that affect a single company or a small group of companies, not the entire market.