Managers Who Collect Information and Use Analytical Techniques Make Decisions

question 12

Multiple Choice

Managers who collect information and use analytical techniques make decisions that are ______.

• A) based on gut instinct
• B) quick and easy
• C) less effective and profitable
• D) more effective and profitable

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Definitions:

Target Market

A specific group of consumers at whom a company aims its products and marketing efforts, based on shared characteristics or needs.

Marketing Metric

Quantitative measures used to evaluate, compare, and track the effectiveness or performance of marketing activities.

Marketing Activity

Actions or tasks undertaken by a company to promote its products or services and engage with its target market.

Marketing Dashboard

A visual representation tool that allows managers to monitor the performance of marketing metrics and key performance indicators (KPIs) at a glance.