Obstacles (Or Barriers)to the Effective Use of Marketing Research by Management

question 4

Multiple Choice

Obstacles (or barriers) to the effective use of marketing research by management include all of the following except

• A) viewing research as a threat to their personal status as decision makers
• B) inability to work with researchers or use their knowledge and skills
• C) insistence on considering experience and personal judgment in decision process
• D) differences in emphasis and temperament

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Definitions:

Society

A structured community of people bound together by similar traditions, institutions, or nationality.

Mourn

To feel or express sorrow or grief, often as a reaction to the death of someone.

Mispell

To write a word with incorrect letters or incorrect arrangement of letters.

Conceive

To conceive means to form or develop an idea, plan, or understanding in the mind.