Examlex

Solved

A Systematic Approach to Researching the Information Needs of Marketing

question 28

True/False

A systematic approach to researching the information needs of marketing management facilitates good organizational planning in developing objectives,allocating marketing resources,and auditing performance.


Definitions:

Unsatisfied Needs

Conditions or desires that have not been fulfilled, which can motivate behavior in an effort to satisfy them.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization.

Self-Actualization Needs

The highest level in Maslow's hierarchy of needs, representing the pursuit of realizing one's potential and seeking personal growth and peak experiences.

Physiological Needs

Basic physical requirements for human survival, such as food, water, and shelter, which are essential for maintaining life.

Related Questions