A Centralized Marketing Research Department Offers All of the Following

question 62

Multiple Choice

A centralized marketing research department offers all of the following advantages except

• A) researchers are "are close to the action" of marketing problems and implementation of their recommendations
• B) more economical and flexible use of facilities and personnel
• C) greater institutional prestige and credibility to marketing research
• D) greater likelihood of attracting top-notch researchers and securing an adequate budget

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Definitions:

Collegial Model

A framework of governance or organization characterized by equal sharing of responsibility among colleagues.

Self-Discipline

Self-discipline is the ability to control one's feelings and overcome one's weaknesses; it refers to the capacity to pursue what one thinks is right, despite temptations to abandon it.

Internal Obligation

A personal sense of duty or responsibility that motivates individuals to act in a certain way without external pressure.

Social Planning Model

A method of intervention that emphasizes organized and collective action to address social issues and improve community well-being.