Exploratory Research

question 68

Multiple Choice

Exploratory research

• A) identifies the sampling frame and sampling procedure
• B) aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
• C) provides information that helps the manager evaluate and select a course of action
• D) is essential to ensure that marketing programs are proceeding in accordance with preset plans

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Definitions:

Routine Decisions

Decisions that are made regularly and are often automated or based on established guidelines or procedures.

Organizational Politics

The use of power and social networking within an organization to achieve changes that benefit the individual or group, often at the expense of others.

Inoculation Effect

The inoculation effect is a social psychological and communication theory that explains how an initial exposure to a weakened form of an argument makes individuals more resistant to later attempts to change their attitudes or beliefs.

Impression Management

A process where individuals attempt to control the perceptions others have of them, often in social or work settings.