Technology Has Changed the Way Marketing Research Is Now Conducted

question 5

Essay

Technology has changed the way marketing research is now conducted.Discuss specifically the changes spurred by the proliferation of scanner data.

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Definitions:

Algorithm

A set of rules or a step-by-step process designed to perform a task or solve a problem, commonly used in computing and mathematics.

Citizen Advertiser

An individual who promotes products, services, or campaigns through personal social media accounts or other platforms without formal affiliation to the advertiser.

Citizen Journalist

refers to an ordinary individual who reports news or disseminates information using the internet and social media platforms, without formal journalism training.

Digital Native

An individual who has grown up in the era of digital technology, hence, is accustomed to using computers and the internet since a young age.