Studies That Describe User Characteristics for Particular Products and Services

question 4

Multiple Choice

Studies that describe user characteristics for particular products and services are

• A) consumer profile studies
• B) psychographics
• C) situational analyses
• D) marketing potential studies

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Definitions:

Cultural Identity

represents the identity or feeling of belonging to a group based on shared cultural traits, heritage, language, religion, and traditions.

State Function

State function refers to the roles and responsibilities carried out by a government to maintain order, provide public services, and implement policies within a country.

Zygmunt Bauman

A Polish sociologist and philosopher known for exploring issues of modernity, globalization, consumerism, and the fluidity of identity in contemporary societies.

Tourists

Individuals who travel to places away from their usual environment for leisure, business, or other purposes, without intending to settle permanently.