Obstacles (Or Barriers)to the Effective Use of Marketing Research by Management

question 4

Multiple Choice

Obstacles (or barriers) to the effective use of marketing research by management include all of the following except

• A) viewing research as a threat to their personal status as decision makers
• B) inability to work with researchers or use their knowledge and skills
• C) insistence on considering experience and personal judgment in decision process
• D) differences in emphasis and temperament

---

Definitions:

Court

An institution established by the government to settle disputes through a legal process, providing a forum where evidence is presented and legal judgments are made.

Consideration

Something of value (such as goods, services, or money) that is exchanged between parties in a contract, making the agreement legally binding.

Preexisting Duty Rule

A principle in contract law that holds an existing duty does not constitute consideration for a new promise.

Unforeseen Circumstances

Events or conditions that could not have been reasonably anticipated and that may affect the performance of contractual obligations.