A Marketing Manager Has Found Secondary Data on the Spending

question 15

Multiple Choice

A marketing manager has found secondary data on the spending habits of teenagers broken down by gender and also by race,independently,but needs it broken down by both (e.g.,African American females versus European American males) .This is an example of the secondary data problem of

• A) level of aggregation
• B) difference in units
• C) unrepresentative sampling
• D) systematic bias

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Definitions:

Ambiguous Stimuli

Ambiguous stimuli are materials used in psychological research that can be interpreted in multiple ways, often to study perception, cognition, or personality.

Personality

Refers to the combination of characteristics or qualities that form an individual's distinctive character.

Reliability Estimates

Measures that assess the consistency of a test or measurement tool across different situations and over time.

Cronbach's Alpha Coefficients

A statistic used to measure the reliability or internal consistency of a set of test or survey items.