Exploratory Research

question 68

Multiple Choice

Exploratory research

• A) identifies the sampling frame and sampling procedure
• B) aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
• C) provides information that helps the manager evaluate and select a course of action
• D) is essential to ensure that marketing programs are proceeding in accordance with preset plans

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Definitions:

Neurotic Anxiety

A form of anxiety resulting from an unconscious fear that the control of one's impulses or unacceptable feelings will be lost, leading to inappropriate actions.

Impulsivity

The tendency to act on urges and desires with minimal consideration for consequences, often leading to reactionary and hasty decisions.

Ultimate Concern

This term refers to a concept in existentialism and philosophy that highlights the most important or fundamental issue or value to an individual.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates, often considered in terms of its effects on the organism or activity.