Common Situational Factors That Are Potential Sources of Measurement Error

question 23

Multiple Choice

Common situational factors that are potential sources of measurement error include

• A) factors such as a person's mood, fatigue and willingness to participate
• B) variations in the environment such as time of day, temperature, presence of family members
• C) variations in how the questions are administered, such as by phone or through e-mail
• D) the degree of ambiguity and difficulty of the questions and the ability of respondents to answer

---

Definitions:

Subconsciously Held Information

Information that is stored in the subconscious mind, influencing thoughts and behaviors without conscious awareness.

Images Not Words

A principle emphasizing the use of visual imagery over textual content to convey messages or ideas.

User-Driven Insights

User-driven insights are understandings and conclusions derived from the analysis of user data, behaviors, and feedback, which inform product development and marketing strategies.