Exposing Two Random Samples of Visitors to a Web Page

question 46

Multiple Choice

Exposing two random samples of visitors to a web page to alternate versions of a web page in order to optimize website elements is an example of

• A) a factorial design
• B) a nonequivalent control group design
• C) A/B testing
• D) a completely randomized design

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Definitions:

Controlling Individuals

Persons who exert undue influence over the behavior and decisions of others, often in manipulative or harmful ways.

Philippe Pinel

A French physician who was a pioneer in the development of a more humane psychological approach to the custody and care of psychiatric patients.

Moral Therapy

A psychological approach from the 19th century emphasizing humane treatment and moral discipline to rehabilitate mental illness, focusing on individual patient attention.

North America

A continent entirely within the Northern Hemisphere and almost all within the Western Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the east, the Pacific Ocean to the west, and South America and the Caribbean Sea to the south.