The Depth Interview Is Used Primarily

question 59

Multiple Choice

The depth interview is used primarily

• A) for conclusive research
• B) for exploratory research
• C) to test specific hypotheses
• D) to reduce costs when focus groups are not deemed necessary

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Definitions:

Sigmoidoscopy

A medical examination method employing a flexible tube with a light and camera to view the interior of the sigmoid colon and rectum.

Examination

The act of inspecting or investigating something thoroughly in order to determine its condition or to discover any abnormalities.

Sigmoid

An S-shaped section of the large intestine between the descending colon and the rectum.

Rectum

The final section of the large intestine, terminating at the anus, where waste material is stored before being expelled from the body.