Among the Most Common Uses of Cluster Analysis in Marketing

question 1

True/False

Among the most common uses of cluster analysis in marketing are segmenting customers and products.

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Definitions:

Motivator Factors

Elements that significantly increase employee satisfaction and motivation, often related to job content such as recognition and achievements.

Job Content

Pertains to the duties, responsibilities, and tasks that make up a specific job or position.

Achievement

The successful attainment of goals or objectives, typically by effort, skill, or courage.

Job Dissatisfaction

A negative emotional response towards one's job, resulting from a perceived gap between expectations and reality of the job.