A Major Disadvantage of the Focus Group Interview Is That

question 55

Multiple Choice

A major disadvantage of the focus group interview is that

• A) the decision maker cannot use the evidence as part of conclusive research
• B) participants feel uncomfortable in groups and are therefore less willing to express their views
• C) data is not provided for analysis
• D) scientific scrutiny is not possible

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Definitions:

Dividend Payable

The amount of money a company is committed to paying its shareholders in dividends for owning the company's stock.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, though the overall value remains the same.

Market Value

The present rate at which a company or asset is available for purchase or sale on the market.

Book Value

The net value of a company's assets minus its liabilities, often used to assess a company's financial health.