The Use of a Brand or Company Name in a Question

question 44

Multiple Choice

The use of a brand or company name in a question

• A) can cause the respondent to believe that the company or brand is the sponsor of the survey
• B) can promote a more positive response to the brand or company
• C) make affect open-ended questions that follow
• D) all of the above

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Definitions:

Behavior Environment Interactions

The dynamic and reciprocal relationship between an individual's behavior and the surrounding physical and social environment.

Reciprocal Determinism

The notion that external determinants of behavior, internal determinants of behavior, and behavior all influence one another.

Reinforcement Value

The degree to which an outcome or reward is considered desirable or valuable, influencing the likelihood of a behavior's repetition.

Social-cognitive Theory

A theoretical framework that emphasizes the importance of observational learning, imitation, and modeling in understanding human behavior.