Among the Most Common Uses of Cluster Analysis in Marketing

question 1

True/False

Among the most common uses of cluster analysis in marketing are segmenting customers and products.

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Definitions:

African Americans

An ethnic or racial group in the United States that has origins from any black racial groups found in Africa.

Latinos

People of Latin American origin or descent, often residing in the United States.

Asian Americans

A demographic group in the United States comprised of individuals of Asian descent, representing a diverse range of cultures, languages, and histories.

Money Problems

Financial issues or difficulties faced by individuals or families, often leading to stress and impacting overall well-being.