All of the Following Are Underlying Reasons for the Increased

question 36

Multiple Choice

All of the following are underlying reasons for the increased use of multivariate analysis techniques except

• A) expanding global usage of marketing research
• B) marketing problems are rarely completely described by one or two variables
• C) dramatic increase in computer speed and advances in software packages
• D) improved understanding of statistical concepts among marketing researchers

---

Definitions:

Pathogen

An organism, such as a virus, bacterium, or fungus, that causes disease in its host.

Fomite

An object or material likely to carry infection, acting as a transmitter.

Tuberculosis

A contagious bacterial infection that primarily affects the lungs but can also impact other parts of the body.

Airborne Transmission

The spread of diseases or pathogens through air particles that can be inhaled by individuals near an infected person.